Gilead Inspires Living Life to the Fullest with Community Activation

Gilead has developed ground-breaking, life-changing pharmaceuticals for HIV treatment and prevention. These drugs are paving the way to bring an end to the HIV epidemic. Scrum50 was honored to build the What We Live For campaign. was conceived as a hub to educate, connect, and inspire the community of people living with HIV and the people who support them.

Social Media
Live Events
Amplifying Events with Social-Enabled Digital Platforms

Gilead engaged the community with a photobooth at key events commemorating World AIDS Day, celebrating Pride Month, and educating at Healthcare Provider Conferences. Those pictures created a Living Mosaic that shared What We Live For alongside additional stories of real people thriving with HIV. Our site served as a connection point, linking in-person events with social media platforms to amplify the campaign.


Social Media, Website, Live Events, Content, User Generated Content, User Experience