Gilead has developed ground-breaking, life-changing pharmaceuticals for HIV treatment and prevention. These drugs are paving the way to bring an end to the HIV epidemic. Scrum50 was honored to build the What We Live For campaign. GileadHIV.com was conceived as a hub to educate, connect, and inspire the community of people living with HIV and the people who support them.
Gilead engaged the community with a photobooth at key events commemorating World AIDS Day, celebrating Pride Month, and educating at Healthcare Provider Conferences. Those pictures created a Living Mosaic that shared What We Live For, among additional stories of real people thriving with HIV. Our site served as a connection point, linking in-person events with social media platforms to amplify the campaign.