Mondelēz International Names Scrum50 its eCommerce Agency of Record
SOUTH NORWALK, CT – Pioneer agile marketing agency Scrum50 has been awarded eCommerce Agency and Amazon Agency of Record (AOR) status for global consumer packaged goods company Mondelēz International, leader in biscuits, chocolate, gum, and candy, with brands such as OREO, Ritz, Chips Ahoy!, Belvita, Halls, Trident, Cadbury. The partnership solidifies Scrum50’s highly-regarded credentials in eCommerce, and specifically the Amazon marketplace, where many brands are struggling to keep pace with commerce platform and its many intricacies.
The AOR distinction was awarded after a series of successful 2018 projects together—including Amazon-specific Trident Vibes launch and seasonal Back-to-School/Halloween programs for Multi-Pack snacks, OREO, Sour Patch Kids, and Swedish Fish.
“In our relatively short time working together, Scrum50 has demonstrated a command of the Amazon landscape, delivered thoughtful, insight-driven creative, then executed efficiently through their agile approach,” said Chris Butler, Head of eCommerce NA at Mondelēz International “Our eCommerce channel has grown share in very competitive categories and seasons much quicker than anticipated thanks to Scrum50’s strategy and support.”
Setting Brands Up for Success in Amazon
In addition to their work for Mondelēz, Scrum50 has built successful eBusiness programs for Luxury Beauty and Fragrance, Gerber Naturals Baby Formula, Conair, Welch’s, Revlon, Elizabeth Arden and more.
“Our eCommerce success relies specifically on the category and shopper insights we develop together in partnership with our clients so that we can fully understand what makes them tick and then deliver that messaging and creative directly to them.” Says Stacy Thomson, VP of eBusiness for Scrum50, who leads the charge in client growth on the ebusiness side. “Our clients overall have found success through our work on their Amazon platform with our expertise and strategy from product details pages with custom content, to brand stores and display units.”
Press and Insights About the Scrum50 and Mondelēz International eCommerce Partnership
Originally published in: Marketing Dive
Naming Scrum50 as its designated e-commerce AOR points to how important e-commerce is becoming for Mondelez as well as for the consumer packaged goods sector more broadly. Mondelez said the agency was selected for its expertise in Amazon marketplace as evidenced in past efforts. Mondelez is clearly working to ramp up e-commerce across its brands as consumers, especially millennials, do more of their grocery shopping online. Amazon commands 30% of online grocery spending in the U.S., according to a Brick Meets Click survey cited by Supermarket News. P&G has also been pushing aggressively into e-commerce with new packaging, acquisitions and key partnerships and other marketers in this sector are similarly focused on establishing closer relationships with consumers through online sales.
Teaming up with Scrum50 will allow Mondelez to tap into a trove of product category and shopper insights that can help the company better understand its consumer base and deliver more personalized messaging. The news comes as Mondelez has already been bringing an e-commerce element to recent marketing campaigns.
Pickups also appeared in: AdAge and MediaPost.
What is eCommerce Agile Methodology? About CT Ad Agency Scrum50
Scrum50 is the first born agile marketing agency. Their mission is to marry world-class strategic creative with efficiency by embracing agile marketing approaches — employing shorter production sprints managed by uniquely-talented hybrid teams. They focus on three competency areas for clients: (1) Agency Services, (2) eBusiness, and (3) Digital Transformation.